New ad campaign showing Ontario colleges as a leading edge choice

Colleges Ontario, an advocacy organization that promotes Ontario’s public colleges, is continuing a $2 million dollar ad campaign, which started in 2008, to promote Ontario’s colleges as a leading edge choice. On October 11th, the Digital Journal wrote:

Innovations and new technologies are revolutionizing the workplace,” said Linda Franklin, president and CEO of Colleges Ontario. ‘Young people today need an education that is quite different from the education their parents got. Students have to look at higher education in a whole new way. For many of them, it means pursuing the leading-edge programs offered at Ontario’s public colleges.’The theme of the new ads is ‘Higher Education for the New World.’ The ads show students and parents reassessing the options available to students these days, supported by computer-animated graphics that promote careers in areas such as game development, biotechnology, and forensics.

The ad campaign begins this month and will continue in November. The campaign includes TV, radio, newspaper, transit shelter and online advertisements. The TV spots can be viewed at http://bit.ly/oziygl and http://bit.ly/n8hwOQ.”